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About this spot
Perched on a scenic, nature-rich hilltop in Imabari, Ehime Prefecture, the Towel Museum is a unique theme park where you can both watch towels being made and admire exquisite works of art created from towels. The first thing to catch your eye as you step inside is the "Wall of Cheese Yarn Cones," lined with rows of colorful thread spools. Its overwhelming scale makes it a hugely popular photo spot for social media. The permanent exhibition recreating the world of the Moomins in towels and the seasonal special exhibitions are also packed with highlights. The vast grounds include a European garden with flowers for every season, where you can stroll or relax at a cafe. In the shopping area you will find top-quality Imabari towels as well as name-embroidery services, perfect for treating yourself or finding a gift for someone special. A leading sightseeing attraction of Ehime, it is a place where every generation, from family trips to girls' getaways and dates, can spend a comfortable day.
Last updated March 28, 2026