ABOUT
About this spot
Located at the tip of the Noto Peninsula in Ishikawa Prefecture, the Wajima Morning Market is a historic market said to date back to the Heian period. At 8 a.m., stalls selling fresh seafood, dried fish, freshly picked vegetables, and Wajima-nuri lacquerware, one of Japan's representative traditional crafts, line the roughly 360-meter "Asaichi-dori" street. The real joy of this market is, above all, the warm exchanges with the local women. Haggling over prices amid their spirited calls of "Please buy!" and learning how to grill delicious dried fish become valuable travel memories you can only get here. There is also plenty of street food, letting you enjoy the flavors nurtured by Noto's rich nature with all five senses. It is great for family trips and friends, and also for a slow solo stroll surrounded by the lively atmosphere. Why not spend a special morning in this place that concentrates Noto's culture and warm-heartedness?
Last updated March 26, 2026