ABOUT
About this spot
Located right next to the Ichibancho Arcade, Sendai's main street, "Iroha Yokocho" is a historic spot that began with postwar street stalls. Two narrow alleys run in parallel, and on both sides more than 100 small shops that retain a nostalgic Showa-era look are packed together. During the day, unique general stores, cafes, and old-fashioned fresh food shops are open, and you can enjoy a leisurely stroll. At night, red lanterns are lit and a variety of gourmet spots come alive, from long-established izakaya to hideaway bistros and specialty bars. The biggest charm is enjoying grown-up fun, such as dropping in alone to chat with the owner or bar-hopping with friends. This otherworldly space that suddenly appears amid the modern cityscape is also popular as a photogenic spot. Please visit this warm place of exchange, loved by Sendai locals.
Last updated March 27, 2026